As customers continue to conduct traditional banking online and visit branches for financial advice, banks have consistently worked to make their branches leaner and more efficient. Banks have redesigned their branches to appear more open and inviting than a traditional branches as one of the many ways they have reacted to this change. Simple things like coffee bar areas, more couches, and less congested teller areas are some of these efforts. Digital signage in banks is a tactic that can aid in the transformation.
Digital signage refers to a display that continuously plays content (or, in more sophisticated deployments, triggers content based on the time of day, the weather, consumer data, or other factors). Digital signing offers three specific tools for banks in particular.
The brand message of the bank
First, the displays can concisely and clearly convey the bank’s brand. Does your bank prioritise underserved customers? With content that demonstrates that the bank can assist anyone, not just the wealthy, the display can put that front and centre.
Digital signage offers a special chance to communicate the brand of a particular bank to customers who may not even be aware of it. For instance, a neighbourhood community bank could display information on neighbourhood events to demonstrate its involvement with the neighbourhood.
Additionally, the display is compatible with the bank’s other communication channels. To give customers a sense of the brand’s communication style, banks can, for instance, integrate widgets into the content management system of the display to show the bank’s social media feed.
Guide the client
Second, by outlining the services the branch provides, digital signage can direct a customer in the right direction. It could either offer a list of products and services—like ATMs, mortgages, and auto loans—or incorporate interactive features.
Users can locate where to go in the branch to find the appropriate service by giving a display touchscreen. The client could also make an appointment with a banker if the bank has an appointment system in place. Displays can also show advertisements for credit cards or products that might later have an influence on the customer on a more subliminal level.
Train employees
Last but not least, digital signage can benefit employees as well as customers. Displays in employee areas can offer information on important topics, like how to handle stressful situations or how to respond to specific questions.
By highlighting employee appreciation days, an employee of the month celebrations, or working anniversaries, the displays can also serve as a means of honoring staff members.
These are merely some examples of how digital signage may influence branch design. Visit us to find out more about technology.