Museums continue to be an important educational resource for people of all ages to enjoy, from sharing unique experiences to exploring historic treasures. But with all the historical displays, supplemental information, and complicated navigation that each museum involves, many museum managers find themselves in a difficult situation when trying to figure out how to effectively and efficiently present information and guidance for visitors in museum excursion.
Digital signage is one technological tool that is paving the way for improving visitor interactions at museums. This tool enables museums to create more individualized, educational, and engaging visitor experiences.
Despite the common misconception that all signage contains advertisements, digital signage displays have evolved in design to support the accessibility and educational needs of visitors from all backgrounds and interests.
Let’s make a list of the ways digital signage enhances the museum experience, from more thorough wayfinding design to informative touch-screen content.
Interactive video walls
The time of reading small print on podiums or hanging panels is quickly coming to an end.
In order to establish a narrative of information about whatever it is trying to showcase, museums can use digital signage displays to create their own interactive video wall exhibits.
A more individualized and tailored visitor experience can be made possible by these video walls, which can also offer touch-screen options for users to select which portions of any given exhibit they want to learn more about.
Personalized content management
No matter what historical or cultural artifacts are on display, museums must frequently edit, change, and modify their displays and surroundings to fit in with new exhibits, artifacts, or presentations.
The need to update supplemental content to go along with these new exhibits arises from the frequent changes in the environment, and this is where digital signage displays come in handy.
Instead of having to replace static displays of information, museum organizers can quickly change and upload any content they need to edit by having access to an easy-to-use content management system (CMS).
Custom content management is a game-changer for streamlining the already challenging daily tasks that museum operators must perform.
Beautiful descriptions
Any museum can provide the reader with several paragraphs of descriptive text that explain any nuances of what they are seeing.
Digital signage design can present important texts in a more elegant, aesthetically pleasing presentation, leaving your visitors in awe.
You can give attendees a more immersive experience through a variety of visual concepts by using expert digital signage design:
1) Interactive video programming
2) Uploading illustrative material
3) Digital menu boards that make navigation simple
4) Digital pathways to direct visitors in the right direction
5) FAQ search fields so users can get direct responses to their inquiries
Unique branding
Digital signage displays offer seemingly endless branding opportunities!
Visitors can more easily connect with your museum through strategically placed and accessible digital signage exhibits that feature dozens of branded content concepts:
1) Social media dashboards that let visitors follow your museum and get updates on any upcoming activities or exhibits.
2) QR codes that can be scanned by site visitors to access a variety of promotions or opportunities, such as special discounts or raffle tickets.
3) Storytelling opportunities that educate the audience about the precise beginnings of your museum.
4) Digital profiles of your employees and contributors, give visitors a chance to get to know your museum better.
5) Email sign-up stations where visitors can sign up to receive notifications of any and all museum updates.
Visitors can use interactive digital signage displays to have a truly special and one-of-a-kind experience!
When it comes to digital signage, Asher technologies works closely with museums to develop exhibits and designs that are tailored to the needs of visitors. Our services include everything from custom content management to design updates and maintenance.
Contact us right away to request a demo of all of our digital signage and wayfinding services if you want to elevate your museum.