The global pandemic-induced changes in the year 2020 resulted in a number of changes in technological communications, including some significant developments in the direction of digital signage trends and applications.
Customizability, broadcasting appeal, and effectiveness as a tool to advertise and engage customers via the digital screen distinguish interactive digital signage. Digital signage technology is now used to inform, engage, and promote in a variety of industries, including retail, security, events, exhibits, healthcare, education, and many others.
As touchless continues to reign, here’s a quick look at the digital signage trends.
#1 Demand for interactive non-touch content
With the economic meltdown caused by the pandemic, many businesses are now working hard to recover from losses. Most people would continue to be uncomfortable and unwilling to touch screens that had previously been touched by many others. As a result, as customers expect to consume the safer, more engaging form of content in the digital signage space now, there will be an increased demand for touchless, interactive, and personalized experiences.
One example is people’s increased willingness to interact with businesses online, which allows them to view products, make purchases, and submit feedback or data. Meanwhile, the need to maintain a personal connection with customers has increased the emphasis on information security and privacy protection.
#2 High-resolution screen displays
In the new normal, tech-enabled communication is the primary source of social interaction. In this digitalization era, the quality of digital signage displays and brightness capacities are more important than ever to meet the demand and need for interactive and engaging customer experiences.
Most tech-enabled businesses are likely to focus on improving user experiences with screen displays while making them more accessible to a wider audience. As a result, the price of these displays is expected to fall this year, ensuring a stronger presence of digital signage displays across a broader demographic.
#3 Integration of marketing automation
Content automation will make a big impact in the world of digital marketing. Several automated programs will enable businesses to create and distribute class-leading, relevant content to their target audience. Content scheduling will be a critical component in posting and delivering high-quality content to the appropriate audience. Automated content and platforms that enable efficient automation will continue to play an important role in the digital signage ecosystem.
#4 Online access to physical exhibits
Following the pandemic, remote work, virtual business management practices, and online purchases took the world by storm. The diktat of the “new normal” has pushed the digital marketing industry to create more personalized customer experiences in order to forge a stronger connection and gain traction with the audience.
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Most people are hesitant to leave the comfort of their own homes to shop, and in 2023, this has given way to a new trend of implementing QR codes, creating digital galleries, and virtual tours for the audience. This immediately bridges the physical barrier and provides real-time digital access to physical displays and inventory.
Building compatibility between mobile devices and digital displays is a prominent trend that will gain traction this year and assist businesses in gaining traction.
#5 Improving workplace internal communication
Aside from outward-facing advertising, internal communication and notification at workplaces is another popular application for digital signage. Companies are looking at digital screens as an effective tool for disseminating critical information in shared workspaces.
Employees can now access important pieces of information in a bite-sized format at the digital screen in common areas such as reception and the cafeteria, rather than searching for key company announcements or changes. Furthermore, it is an excellent way to reduce interruptions in the form of pop-up emails and chat for employee social networks.